Get the Attention Your Property Deserves
Marketing Your Property with Edinburgh
At Edinburgh Realty, we understand that exceptional marketing and administrative support are key to achieving the best results when selling your property. We offer a comprehensive range of services, from expert home staging to targeted print and online advertising, designed to showcase your property’s unique strengths.
Our qualified in-house marketing and design specialists ensure your property is presented at its best, reaching a broad audience of both active and passive buyers. Meanwhile, our dedicated admin teams provide essential support to our sales consultants, giving them the time and resources needed to focus on your sale.
With our expert team and proven strategies, we help maximise exposure, connect with serious buyers, and ensure a smooth, successful sale—giving you a significant advantage in the Otago market.
Print Advertising
Our properties receive excellent exposure through prominent local publications like the Otago Daily Times, Cromwell Bulletin, and Tuapeka Times, reaching a wide audience across the region. Each week, our properties are featured in the Otago Daily Times’ ‘Properties Today’ section, which has an impressive readership of approximately 105,000 people. This full-color publication offers a variety of advert sizes at significantly subsidised prices and is distributed throughout the South, with free copies available from a stand outside our offices. In addition, we have a dedicated rural feature in the ODT, providing targeted exposure for rural properties.
Online Advertising
We maximise online visibility through social media, our website, and major platforms like Trade Me and realestate.co.nz. These listings ensure your property is seen by both active and passive buyers searching online. All of our properties are listed free of charge on our website edinburgh.co.nz and as a base listing on realestate.co.nz. We have a fantastic partnership deal with Trade Me which offers a discounted rate for their Silver Marketing Package as well as social media packages that you can choose from to give your marketing that extra boost in a cost effective way.
To enhance your property’s online presence even further, we now offer 360° Virtual Tours, providing buyers with a fully interactive experience. These tours allow potential buyers to explore your home from anywhere, giving them a true-to-life sense of the space before they even step inside. Our 360° Virtual Tours are displayed on your listing across our website, Trade Me, Realestate.co.nz, and more, ensuring maximum visibility and engagement.
Through our website, buyers can also sign up for personalised buyer alerts, which notify them instantly when a property matching their preferences hits the market. This ensures that your property gets immediate attention from motivated buyers as soon as it becomes available.
In addition, your property can benefit from enhanced exposure on the Otago Daily Times (ODT) website. It can feature in their weekly property carousel on the homepage, reaching a broad online audience and boosting visibility.
Our social media advertising offers customised plans tailored to suit each property, ensuring maximum visibility and engagement. We work with your budget to target specific regions and audiences, using a range of creative formats to showcase your property. Whether through eye-catching reels, image-based posts, carousels, videos, or stories, we make sure your property stands out across platforms like Facebook and Instagram. This targeted approach allows us to connect with both active buyers and those who may not be actively searching, increasing the likelihood of a successful sale.
Active Advertising
We use a variety of active advertising tools to engage local buyers directly and ensure your property stands out in the market. By utilising these methods we capture the attention of both passersby and open home attendees, generating immediate interest and maximising your property's exposure.
Here's how our active advertising helps promote your property:
- High-Quality Property Flyers: Distributed at open homes to all attendees, featuring photos and key information in a clean, modern layout. They help buyers recall your property’s standout features and maintain interest after their visit.
- Large "For Sale" Signs: Placed at the front of properties, these signs attract attention from people walking or driving past, helping to generate local buzz.
- Office Window Displays: We have property displays in the windows of our offices, further increasing visibility to those passing by.
- Custom Sign Boards: Ideal for properties not easily seen from the street, these full-color boards include photos and key information.
- Progress Reporting: We keep you updated so you know how your property is performing.
- Targeted Mail Drops and Newsletters: We distribute individual department newsletters to specific databases and do mail drops to neighboring properties to generate local interest and spread the word within the community.
These active advertising efforts work together to make sure your property stands out and reaches the right buyers, leading to a successful and timely sale.
Photography, Videography and Staging
We believe first impressions are everything, which is why we use professional photography, videography, home staging, and drone footage to showcase your property in the best light.
Staging your home can significantly add value by highlighting its best features and evoking an emotional response from buyers, which often leads to faster sales.
High-quality visuals create an emotional connection with buyers, helping your property stand out. We work with talented photographers who capture stunning, high-resolution images for use across all marketing platforms, including print, online, and brochures.
Our property videos - which can be enhanced with aerial drone footage - offer an immersive experience, showcasing your home and its surroundings in greater detail.
By combining these elements, we help secure faster, more successful sales and ensure your property leaves a lasting impression.
Meet the Team Behind It All
Meet Emily, Sammi, and Georgia, our inhouse marketing and design specialists. Their expertise allows them to constantly innovate and develop the Edinburgh brand while creating modern, eye-catching marketing materials for our clients, property consultants/managers, and wider admin teams.
When it comes to managing your rental properties, this dynamic team collaborates to ensure your listings reach the right tenants. As specialists in both print and digital advertising, they know how to maximise exposure and engagement, ensuring your property receives the attention it deserves. In today’s fast-paced digital landscape, they consistently explore new strategies to connect with prospective tenants effectively.
Need Someone to Market Your Property?
List with us and let our expert marketing team get to work. Using a powerful combination of the strategies above, we’ll showcase your property at its absolute best — and get it sold. Start with a free sales appraisal today!